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2026年8月29日星期六
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Naver035420.KS

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關於Naver

Naver營運韓國市佔率最高的網路搜尋引擎與入口網站,是橫跨網路廣告、電子商務、數位支付、雲端運算及內容的生態系核心支柱。搜尋廣告與展示廣告仍是最大收益來源,旗下購物平台將商家、比價功能及Naver Pay電子錢包整合為完整的商業閉環。公司透過其故事內容部門在全球發行條漫(webtoon)與網路小說,並持有A Holdings股份——該公司為Naver與軟銀(SoftBank)合組的合資企業,控制日本即時通訊業者LINE。與大多數韓國大型上市公司不同,Naver受創辦人影響,但並不隸屬於任何財閥。

外國投資人視Naver為韓國最接近全球平台公司的標的,惟大部分營收仍來自國內市場,使業績與韓國廣告市況及消費支出高度連動。其市場地位持續受到韓國競爭主管機關就搜尋中立性及市場慣例的審查。LINE合資企業的持股,增添了涉及日本監管機關及軟銀的跨境治理複雜性。來自全球平台業者在搜尋、廣告及電子商務領域的競爭構成結構性壓力,公司因此大力投資人工智慧與雲端,致使股息相對盈利維持偏低水準。

Naver的歷史可追溯至1997年,工程師李海珍(Lee Hae-jin)在三星SDS內部主導一個搜尋引擎專案,並於1999年分拆為獨立新創公司。2000年與遊戲公司Hangame合併,組成NHN Corporation,此後十年稱霸韓國搜尋及休閒遊戲市場,直至2013年分拆;搜尋與入口業務保留Naver之名。其日本子公司開發了LINE即時通訊軟體,後來與雅虎日本母公司合併,納入A Holdings旗下——該合資企業由Naver與軟銀於2021年以各持50%的方式成立。條漫出版業務起初僅是入口網站的一項功能,後逐漸發展為全球性內容事業,其美國實體於2024年在那斯達克(Nasdaq)掛牌上市。

Naver的商業引擎是一個自我強化的市場閉環:商家在Naver購物平台上架商品,購買搜尋廣告與展示廣告觸及用戶,透過Naver Pay完成交易結算,並透過旗下物流夥伴出貨,Naver則在每個環節收取廣告費、佣金及支付手續費。廣告主按拍賣式關鍵字定價付費,連動韓國最具主導地位的搜尋流量。雲端服務及條漫內容銷售,在核心業務之外增添了企業端與消費端的收益來源。在本土市場,Naver在搜尋領域穩固抵禦Google的競爭,在電子商務領域則與Coupang形成對峙;幾乎所有利潤均來自國內,內容與雲端業務則肩負國際成長的使命。

公司簡介由LineVest編輯部撰寫。屬新聞報導,非投資建議。 委託撰寫Naver的SEC完整報告 →

Naver相關報導

17篇文章
Naver(035420.KS)2026年第二季財報預覽:AI廣告上線,8月7日前三大觀察重點
新聞

Naver(035420.KS)2026年第二季財報預覽:AI廣告上線,8月7日前三大觀察重點

Naver 2026年第二季財報將於8月7日公布。市場共識營業利益為5,727億韓元(年增9.8%)。三大觀察重點:FIFA成本拖累、AI簡報廣告於7月21日正式上線、NVIDIA 10億美元交易稀釋效應。

2026.08.01.0
韓股本週前瞻(8月3至8日):Naver財報、電信股分化與半導體週期餘波
新聞

韓股本週前瞻(8月3至8日):Naver財報、電信股分化與半導體週期餘波

Naver第二季財報8月7日公布(營業利益共識預估KRW 572.7B,年增9.8%)。SKT上漲56%對KT下跌40%,電信股走勢明顯分歧。三星與SK海力士創下季報紀錄後,蘋果提出DRAM庫存警告。韓國央行將於8月中旬召開議息會議。

2026.07.31.2
Naver vs Kakao: Business Comparison for Investors (2026)
新聞

Naver vs Kakao: Business Comparison for Investors (2026)

Naver (035420) and Kakao (035720) dominate Korea's digital economy. Compare revenues, margins, user bases, and risks to decide which fits your Korea tech thesis.

2026.07.20.0
Naver vs Coupang 2026: KRW 33 Billion Kurly Bet and First Fulfillment Centers Reset Korea E-Commerce Race
新聞

Naver vs Coupang 2026: KRW 33 Billion Kurly Bet and First Fulfillment Centers Reset Korea E-Commerce Race

Naver injected KRW 33B into Kurly (stake to 6.2%) and is scouting its first fulfillment centers as Coupang data breach handed Korea No. 2 a 45% MAU surge.

2026.07.18.0
Korea's Financial Giants Enter Crypto as Mirae Asset Clears Korbit Deal While Naver-Dunamu Tie-Up Stalls
新聞

Korea's Financial Giants Enter Crypto as Mirae Asset Clears Korbit Deal While Naver-Dunamu Tie-Up Stalls

Korea's FTC approved Mirae Asset Consulting's ₩133.5B (92.06%) acquisition of Korbit on July 9, marking Korea's first financial conglomerate takeover of a licensed crypto exchange. Meanwhile, Naver Financial's ₩15.1T deal for Upbit operator Dunamu has been pushed to a December 31 deadline amid antitrust and regulatory uncertainty.

2026.07.11.0
Korea Disinformation Law: NAVER, Kakao Named—Posters Pay
新聞

Korea Disinformation Law: NAVER, Kakao Named—Posters Pay

South Korea's telecom regulator on the morning of July 8 formally notified eight online platforms that they are now subject to a revised Information and Communi

2026.07.08.0
Korea's Fake News Law Takes Effect July 7: Kakao and Naver Face New Platform Liability Rules
新聞

Korea's Fake News Law Takes Effect July 7: Kakao and Naver Face New Platform Liability Rules

South Korea's revised Information and Communications Network Act takes effect July 7, 2026, exposing Kakao (035720.KS) and Naver to punitive damages and CEO liability for content moderation failures.

2026.07.04.0
Hyundai Unveils 8th-Gen Avante With Gleo AI and Naver Integration, Sets Q3 Order Launch as Pleos Connect Expands to Second Model
新聞

Hyundai Unveils 8th-Gen Avante With Gleo AI and Naver Integration, Sets Q3 Order Launch as Pleos Connect Expands to Second Model

Hyundai Motor's 8th-gen Avante debuts Gleo AI and Naver integration via Pleos Connect at Busan Mobility Show, with a larger cabin and 26hp engine boost. Orders begin Q3 2026.

2026.06.27.1
Naver Opens AI Tab to 50 Million Daily Users, Aims to Turn Search Into a Transaction Layer
新聞

Naver Opens AI Tab to 50 Million Daily Users, Aims to Turn Search Into a Transaction Layer

Naver (035420.KS) rolls out HyperClova X-powered AI Tab to all 50M daily users after 4M-user beta. Product card CTR hit 20%+; real estate and health agents planned for H2 2026.

2026.06.27.1
NAVER (035420.KS) +13.7% on NVIDIA Gigawatt AI Factory Pact
新聞

NAVER (035420.KS) +13.7% on NVIDIA Gigawatt AI Factory Pact

2026.06.08.0
Three Samsung Affiliates Buy 4% of Upbit Operator Dunamu for ₩612.8 Billion, 33 Days Before Naver Absorption
新聞

Three Samsung Affiliates Buy 4% of Upbit Operator Dunamu for ₩612.8 Billion, 33 Days Before Naver Absorption

Samsung Securities, SDS, and Card will jointly acquire 4% of Dunamu (Upbit's parent) for KRW 612.8 billion ($447M), 33 days before Naver Financial absorbs Dunamu in a KRW 15.1 trillion stock swap.

2026.05.28.0
Hanwha Lifts Dunamu Stake to 9.84% in $432M Deal Three Months Before Postponed Naver Merger Vote
新聞

Hanwha Lifts Dunamu Stake to 9.84% in $432M Deal Three Months Before Postponed Naver Merger Vote

Hanwha Investment & Securities (003530.KS), the brokerage arm of Korea's Hanwha conglomerate, said on May 20, 2026 its board approved the cash purchase of 1,361

2026.05.21.0
Naver Hits Record ₩602B Quarterly R&D as Kakao Trims Spend, Pivots to OpenAI and Google
新聞

Naver Hits Record ₩602B Quarterly R&D as Kakao Trims Spend, Pivots to OpenAI and Google

Seoul — Naver (035420.KS), the Korean internet and AI services group behind the country's leading domestic search engine, spent ₩602.0 billion ($439 million) on

2026.05.17.1
Uber, Naver, Alibaba Circle Korea's ₩8 Trillion Baemin as Delivery Hero Seeks Exit
新聞

Uber, Naver, Alibaba Circle Korea's ₩8 Trillion Baemin as Delivery Hero Seeks Exit

Delivery Hero is selling Baemin for up to ₩8 trillion, with Uber, Naver, and Alibaba in active due diligence — but KFTC antitrust risk and slowing delivery growth...

2026.05.17.0
Naver Shares Jump 5% on Speculation It Will Bid for Baemin Operator
新聞

Naver Shares Jump 5% on Speculation It Will Bid for Baemin Operator

Shares of Naver (035420.KS), the operator of Korea's dominant search portal and a sprawling commerce, fintech and AI stack, jumped more than 5% on Thursday, May 14,

2026.05.14.3
NAVER (035420.KS), Kakao Hit Record Q1 but Lag KOSPI Rally
企業分析

NAVER (035420.KS), Kakao Hit Record Q1 but Lag KOSPI Rally

2026.05.05.4
NAVER Corporation (035420.KS) FY2025 Financial Analysis: Revenue Hits ₩12 Trillion as Commerce Surges 26%
企業分析

NAVER Corporation (035420.KS) FY2025 Financial Analysis: Revenue Hits ₩12 Trillion as Commerce Surges 26%

NAVER Corporation reported record FY2025 revenue of ₩12.04 trillion (+12.1% YoY), with Commerce surging 26.2% to become the fastest-growing segment. Operating income rose 11.6% to ₩2.21T, while net income dipped 5.9% due to a 54% tax surge and absence of FY2024 one-off gains. Free cash flow declined to ₩1.86T as CapEx more than doubled amid aggressive AI infrastructure investment.

2026.04.07.14

常見問題

Naver是一家什麼樣的公司?

Naver營運韓國市佔率最高的搜尋引擎與網路入口網站,透過廣告進行商業變現,並經營附設Naver Pay支付服務的大型電子商務平台。此外,公司提供雲端運算服務,在全球發行條漫與網路小說,並持有控制日本LINE即時通訊軟體之合資企業的股份。

誰掌控Naver?

Naver並無控股股東。創辦人李海珍擔任高階主管,持有具一定份量但屬少數的股份,而韓國國民年金公團及境外機構則持有大部分股份。公司戰略方向由專業管理層在董事會監督下制定,而非透過家族控股架構主導。

外國投資人如何投資Naver?

Naver股票於韓國交易所(Korea Exchange)以代碼035420掛牌交易。公司未發行美國存託憑證(ADR),因此外國投資人通常透過具有韓國市場通路的券商直接買入首爾掛牌股票,或持有以Naver為重要持倉的韓國主題或亞洲網路板塊ETF。

答覆為一般資訊之編輯摘要,非投資建議。

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